As part of Prudential plc., PCA Life Taiwan (PCALT) entered Taiwan’s insurance industry in 1999. We have been developing business locally, emphasizing on customer-centricity, adhering to the spirit of "sincerity, starting from listening", and understanding customer needs. We provide suitable products and services from the perspective of customers. With a complete set of insurance products, we help customers plan all stages of their lives and help them achieve their goals, thereby establishing a good image and reputation in their hearts.

Customer-centric: Treat customers fairly from top to bottom

Customer-centricity is the main principle of PCALT, as well as the primary spirit of implementation of treating customers fairly (TCF). With the active support of the board of directors, PCALT established the TCF Executive Committee. Proved by numerous activities and campaigns, PCALT has established a good public image in its TCF culture and policies. Through the implementation of TCF’s 10 principles and 5 commitments, the establishment of a TCF working group, the cultivation of the TCF concept among employees, and the thorough execution of policies, PCALT has fulfilled its promise of treating customers fairly.

Continuously optimize customer service experience

PCALT is committed to optimizing customer experience through every service opportunity, such as counter service, customer hotline, official website comment box, online Chatbot “BaoBao”, mail and email, Facebook, LINE, as well as insurance underwriting, claim settlement, and complaint handling. Our perseverance and dedication have not only won the recognition of customers, but also ranked first in the comprehensive scores of “Non-claim Appeal Rate” and “Average Appeal Processing Days” in the life insurance industry of the Insurance Bureau for three consecutive years, and ranked first in the comprehensive scores of “Claim Appeal Rate” for two consecutive years.

We continue to improve digital innovative services to create an impressive customer service experience. By introducing convenient, fast and user-friendly digital tools and services, such as the "Pulse—a smart health management app" which combines AI artificial intelligence and big data analysis, PCALT helps people prevent or delay the occurrence of diseases. In addition, PCALT also has the intelligent customer service "Baobao", which has the function of the most diverse communication channels in the insurance industry, and claim-system automation, etc. Through digital technology and data analysis, the underwriting capacity has been improved, and the claim settlement process has been handled well, all of which have brought customers a novel and smooth digital experience.

Actively promote ESG culture: Strive for sustainable corporate development

In addition to demonstrating the value of insurance through protection and services, PCALT also actively promotes ESG culture, is committed to corporate sustainable development, and encourages employees to make good use of volunteer leave to participate in various types of volunteer services along with policyholders together to expand social influence.

PCALT is committed to helping people achieve their goals and is determined to create a win-win situation for customers, employees, enterprises and society through actions, continuous innovation and growth, and thus become a leading insurance brand. Looking forward to the future, PCALT will continue to uphold its corporate’s principles and strive to provide high-quality products and services that meet the expectations of Taiwanese policyholders.

1. Please contact us at the toll-free customer service hotline 0809-0809-68, we will have someone respond the consultation and provide services.

2. If you need over-the-counter services, you can make an appointment in advance and reserve a parking space. Service Center Address: 7th Floor, No. 1, Songzhi Road, Xinyi District, Taipei City