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The century-old Prudential Group has brought people the most reassuring power in countless historical moments of war.

Prudential UK plc officially entered Taiwan’s market and established PCA Life Assurance in 1999. Prudential is also well known for its stable financial system, high-quality customer service and diversified marketing channels through international brand.

PCA Life Taiwan is devoted to environment protection, society engagement and good governance. We take actions to fulfill corporate social responsibility and will continue to innovate, grow and create shared values with customers, employees and stakeholders as the leading international insurance company in Taiwan.

PCA Life Assurance upholds the principle of treat customer fairly. We are determined to provide our customers with the best service and protection. We promise to fulfill the ten principles of treat customer fairly for financial service industry based on Customer Conduct Standards set up by the Group. PCA Life Assurance was ranked in the top 25% of the industry in the 2022 Annual Assessment by Financial Supervisory Commission's "Principle for Financial Service Industries to Treat Customer Fairly" and is the only foreign life insurance company to be awarded.」